All about the On-Demand Economy

What is the On-Demand Economy?

The On-Demand Economy is defined as the economic activity created by technology companies that fulfill consumer demand via immediate provisioning of goods and services.

Accessing digital content

22.4 Million customers annually, spending $57.6 Billion

$35.5 Billion online marketplaces (e.g. Ebay, Etsy)
$5.6 Billion transportation (e.g. Uber, Lyft)
$8.1 Billion Transportation (e.g. Uber, Lyft)
$3.8 Billion
$4.6 Billion

7 Industries being disrupted by the on-demand economy

Food/grocery
Ground transportation
Beauty
B2B services
Professional services
Healthcare
Logistics/shipping

Market size

72% of Americans have used a shared or on-demand online service

Demographics of users

49% ages 18–34
29% ages 35–54
22% ages 55+

Investment

$9.4 Billion Invested in US-based on-demand companies from 2010–2015

From 2013–2014 YoY investment rose 514%

Talent

43% of on-demand economy workers also have a full/part time job

50% of on-demand workers exit the platform within 12 months

Canadian Digital Media Network
Government of Canada

For more on key trends impacting Canada's digital media economy, visit cdmn.ca/trends