Canadian digital media trends

By the numbers

January 2014

Connectivity

2011: 9.1 million smartphone owners

2013: 19.7 million smartphone owners

Connectivity for Canadians of any financial status and geographic location.

In 2013, there were 19.7 million smartphone owners in Canada, increasing from 9.1 million in 2011.

85% of smartphone subscribers download mobile apps

Ontario's mobile app enterprises currently generate $618 million annually.

$3.3 billion is the projected total direct mobile apps-related employment by 2018.

Productivity

Productivity improvements through the adoption of digital media technologies adn the infrastructure to support it. By 2017, more than half of consumer goods manufacturers will receive 75 percent of their consumer innovation and R&D capabilities from crowdsourced solutions.

Mobilizing digital content

Mobilizing digital content from ensuring Canadian content is accessible to realizing commercialization opportunities created through content development or management.

By 2017, 80% of consumers will collect, track and barter their personal data for cost savings, convenience and customization.

Through 2015, 85% of Fortune 500 organizations will be unable to exploit big data for competitive advantage.

Access to talent

Fostering the digital skills and talent required to meet the rapidly evolving needs of the global digtial economy.

Women represent the majority of university graduates yet only 39% graduated with stem degrees.

New data centres means the Canadian federal government will be the largest outsourcer in 2018, and the IDC predicts that $2.5 billion worth of contracts will enter the market between 2015 and 2017.

Access to capital

Access to financial capital and investments required for technology and business growth. The governments of Ontario and Canada will match funds put into the Northleaf Venture Catalyst Fund by committing one dollar for each two put forth by private investors, with a target total fund value of $300 million. Already, they've raised $217.45 million.

81% of Canadian executives are confident that credit availability is stable or improving.

How Canada ranks

Canada ranks as the second best business environment, behind only Hong Kong. Canada has the lowest federal tax burden as a percentage of gross domestic product in over 50 years, with the lowest business tax costs in the G-7.

For more information on the key trends impacting Canada's digital media economy visit: www.cdmn.ca/research-reports

Canadian Digital Media Network

Government of Canada