The digital media landscape
April 2015
Canadian digital media trends
Connectivity
Canada has more than 29.7M internet users. Canada ranks globally in average internet download speeds at 29.8mbps.
The top 5 provinces are:
- New Brunswick 44.7mbps
- Nova Scotia 40mbps
- Newfoundland & Labrador 37.3mbps
- Ontario 35.6mbps
- Prince Edward Island 27.1mbps
Digital media is a $22B industry in Canada.
Canadians spend 76 hours per month online. Second to the US.
How are global internet users accessing digital content?
Smart wristband: 7%
Smart watch: 9%
SmartTV: 34%
Game console: 37%
Tablet: 47%
Smartphone: 80%
Laptop: 91%
Productivity
A recent IPSOS (2015) of Canadians found that:
90% supported providing new technology training unemployed workers.
82% consider digital skills training in elementary school important for Canada's economic competitiveness.
78% felt all high school graduates should know basic coding.
Increased use of digital technology could lead to productivity gains of $1.36T by 2020. In Canada, this would represent a $38B increase.
Mobilizing digital content
By 2018, Internet Advertising will be close to overtaking TV Advertising as the largest advertising segment.
Top websites visited of the top 100 websites visited by Canadian youths:
21 are gaming sites
6 are social networking
5 are microblogging
5 are media sharing
5 are media streaming/TV
3 are search engine
3 are sports
3 are online stores
2 are email
1 is other
Access to talent
Canada's digital media sector employs 52,000 professionals.
The average wage in Canada's video game industry is $72,500 which is 52% higher than the national average.
Linkedin survey of tech skill that have high employment rates:
- Statistical analysis & data mining
- Middleware & integration software
- Storage systems & management
- Network & information security
- SEO/SEM marketing
- Busniess intelligence
- Mobile development
- Web architecture & development framework
- Algorithm design
- Development (Pert/Ruby/Python)
Canadian Digital Media Network
Government of Canada
For more on key trends impacting Canada's digital media economy visit: www.cdmn.ca/research-reports