EdTech

September 2015

Canadian Digital Media Trends

Connectivity

EdTech funding from 2009–2014 has grown more than 4x

2009: $385 Million
2010: $451 Million
2011: $662 Million
2012: $888 Million
2013: $1,201 Million
2014: 1,866 Million

The corporate e-learning market is expected to grow at 13% per year, and set to double from 2014–2018.

A new contender: with the largest pool of elementary and post-secondary enrollment in the world, Asia will account for 23% of the self-paced e-learning market by 2018 estimated to be worth $53B. It will also account for 27% of the global simulation based learning market by 2017.

Productivity

Education sector only has 3% digital penetration. Other content industries have 35% digital penetration.

Estimates place the growth of the EdTech sector at 15x from 2015–2025.

Mobilizing digital content

54% of kids start using mobile devices when they are 5–8 years old.

30% of apps on parents' phones are downloaded specifically for their kids.

77% of parents accept that tablets increase a child's learning and creativity.

72% of the top selling apps on iTunes are designed for pre-schoolers and elementary students.

Top EdTech trends in 2015:
Online corporate learning
Skills measurement
Alternative learning styles
Online competency-based training
Flipped-learning tech

Access to talent

In the 2015 Milken-Penn Education Business Plan Competition, 17% of applicants and 21% of finalists were current or former educators.

77% of US companies offer online corporate training to improve the professional development of their employees.

28% of training hours were delivered via online or computer-based technologies, while only 1.4% were delivered via mobile devices.

Canadian Digital Media Network
Government of Canada

For more on key trends impacting Canada's digital media economy visit: www.cdmn.ca/research-reports