Video game industry

June 2015

Canadian Digital Media Trends

Connectivity

58% of Canadians are gamers.

90% of Canadian children and teens are gamers.

61% of Canadian households own a game console.

Platforms Canadians use to game:
44% Handhelds
36% PC/Mac
33% Console
21% Smartphone

31% of Canadians Game for 1–3 hours a week. 6% of Canadians Game for 21 or more hours a week.

Productivity

There are 348 gaming companies in Canada, creating $1.7B of economic impact.

Canada's share of the global video game market has decreased since 2011.

2011: 2.8%
2012: 2.7%
2013: 2.6%
2014: 2.6%

Mobilizing digital content

Growth rate of gaming by device 2012–2016
Handhelds: -15%
PC/Mac:-6.4%
TV/Console: 3.5% 
Smartphone: 18.8% 
Tablet: 47.6%

Top markets for console games revenue growth 2013–2018
Brazil: 15%
India: 14%
Phillippines: 11%
Thailand: 10%
Indonesia: 9%

Access to talent

16,500 people were directly employed by the Canadian video game industry in 2014.

The average salary was $72,500 compared to the Canadian average of $45,000.

2,184 positions expected to be filled between 2013–2015, the majority at the intermediate level. 5% growth rate in number of employees between 2011 and 2013.

Canadian Digital Media Network
Government of Canada

For more on key trends impacting Canada's digital media economy visit: www.cdmn.ca/research-reports