The Information and Communications Technology Council (ICTC) released its report, Mobile Apps: Generating Economic Gains for Creative Media Industries in Ontario, exploring the impact of mobile apps on Ontario’s creative media industries. Funding for this study was provided by Ontario Media Development Corporation (OMDC) , the National Film Board (NFB), and the Canadian Digital Media Network (CDMN).
The mutual impacts of creative media and mobile apps industries in Ontario are challenging to measure and information on the subject has been largely unavailable to date. With that in mind, this study builds on ICTC’s national study on Canada’s mobile apps economy and explores:
- total employment created by the emergence and adoption of mobile apps, from both Ontario’s creative media industries and mobile apps industry perspectives;
- the impact of mobile apps on revenues in Ontario’s creative media industries;
- the economics of mobile apps in Ontario’s creative media industries: development costs, funding mechanisms, and challenges to funding mobile apps initiatives;
- revenue generation by Ontario’s mobile apps economy and projected growth;
- challenges to greater service provision and enterprise adoption;
- growth strategies required to ensure that Ontario’s creative media and mobile apps industries flourish and consolidate their positions on the national and global stages; and
- follow-up actions with respect to adoption, service provision, talent, skills, and financing.