Canadian Digital Media Network

Digital trends by the numbers / social media

January 2016

Connectivity

Global spending on social network advertising is expected to be worth $35 billion by 2017. North America is expected to account for 42% of the total in 2017 ($15.15 billion).

63% of Canadians connect to social media. Per capita, Candians are the #1 users of Facebook.

Productivity

46% of workers say their productivity has greatly or somewhat increased because of social media use in the office. 37% of workers say they could do their job better if their organization's management was more on-board with using social media tools in the office. 31% of workers say they would be willing to spend their own money on a social media tool if it made them more productive.

Mobilizing digital content

Social media usage in Canada (2015)

16% of Canadians use Instagram
25% of Candians use Twitter
30% of Candians use Linkedin
59% of Canadians use Facebook

Mobilizing digital content

Nearly 100% of Canadians and skilled workers use at least 1 social media platform.

40% use social media to find jobs... and where they look:

60% use Facebook
51% use Linkedin
30% use Google+
20% use Twitter
8% use Instagram

99% of recruiters are on social media... they use:

97% use Linkedin
27% use Twitter
22% use Facebook

Canadian Digital Media Network
Government of Canada

For more on key trends impacting Canada's digital media economy visit: www.cdmn.ca/trends