All About State of Digital Media

September 2016

Connectivity

Percent of adults (18+) accessing internet content by device

90% Desk/laptop
70% Smart phone
46% Game console
51% Tablet
36% Smart TV
10% Wearables
4% Connected cars

Adoption rates for accessing TV content through the internet in Canada in 2015 (English Market)

50% Watch TV programing on the Internet
44% Watch Netflix
16% Watch TV programing on a tablet
16% Watch TV programing on a cellphone

Investment

In 2015 $1.38 Billion in Venture Capital went to Canadian ICT.

$749 Million Internet software & services
$310 Million eCommerce
$102 Million Electronic & semiconductor
$97 Million Software (non internet/mobile)
$72 Million Mobile & telecom
$49 Million Computer hardware & services

Emerging technologies in 2016

4 emerging technologies that will drive digital businesses

Internet of things
Augmented and virtual reality
Big data
Blockchain

Revenue projections for high growth digital media sub-sectors in 2016

eSports: $0.5 Billion
Virtual reality: $1 Billion
Mobile games: $35 Billion
Mobile advertising: $70 Billion

The importance of emerging markets

% of adults that use the internet and own a smartphone (BRICs only)

Brazil — Internet: 60% | Smartphone: 41%
Russia — Internet: 72% | Smartphone 45%
China — Internet: 65% | Smartphone: 58% 
India — Internet: 22% | Smartphone: 17%

25% of emerging market consumers are 14 or younger (16% in developed markets)

200% growth in smartphone shipments between 2014–2018 in key emerging markets

2B broadband connections by 2016 in emerging markets

Canadian Digital Media Network
Government of Canada

For more on key trends impacting Canada's digital media economy, visit cdmn.ca/trends