Soft Landing: Scale From Home

Canada’s Tech Network Soft Landing: Scale From Home program offers qualified, established Canadian startups and scale-ups exposure to business opportunities by offering up to $4,000 CAD in reimbursable business expenses to help generate net-new sales revenue or investment.

Successful candidates can use funds to help offset the costs of activities related to net-new sales, business development and marketing projects.

Is the program right for you?

This program supports tech-driven companies engaging in a variety of sales, business development and marketing activities which includes, but is not limited to:

  • Strategizing and executing a targeted marketing campaign.
  • Implementing new software tools to increase lead generation, customer acquisitions or sales.
  • The cost of attending a virtual trade show or similar event; developing digital assets for digital exhibition space.
  • Developing and integrating interactive product demonstration(s).
  • Other initiatives that specifically address expanding and scaling sales digitally.
Do you qualify?
  • You must be a Canadian tech-driven company (established startup or scale-up) headquartered in Canada.
  • You must have a launched product that is generating revenue.
  • You must have a clearly defined intention for use of funds awarded. This includes the project(s) to be undertaken and the necessary activities/expenses required to achieve success. 

The specific projects undertaken by successful applicants are determined by the company based on their business needs. Canada’s Tech Network reserves the right to assess the eligibility of each expense submitted.

All the details (and timing)

    There will be two Soft Landing: Scale From Home cohorts in 2021 in spring and fall. Please find full details for both cohorts in the tables below.

    Spring cohort
    Applications open May 31, 2021
    Final date to apply June 25, 2021
    Final hear back date July 9, 2021
    Final date to incur expenses September 10, 2021
    Final date to submit expenses and invoices for reimbursement
    (*Please note that reimbursement may take up to six weeks)
    September 13, 2021

    This program operates on a rolling intake basis until June 25, 2021. Please refer to the key dates table below for deadlines to submit reimbursable expenses. All candidates will be contacted by email once their application has been evaluated.

    In addition to the minimum qualification criteria listed above, applications will be evaluated based on several criteria, including (but not limited to):

    • Product/service and business model articulation.
    • Viability of proclaimed goals and objectives.
    • Ability to demonstrate a strong probability of growing sales or raising investment as a result of the proposed activities.

    Fall cohort
    Applications open TBD
    Final date to apply TBD
    Final hear back date TBD
    Final date to incur expenses TBD
    Final date to submit expenses and invoices for reimbursement
    (*Please note that reimbursement may take up to six weeks)

    *Please note, the Fall cohort dates are subject to change.

    Ineligible expenses

    The following types of expenses are not eligible for reimbursement in this program:

    • Salaries and commissions.
    • Non-specified activities, such as those marked as “to be confirmed.”
    • R&D and product development.
    • Pre-existing expenses such as ongoing, regular operating/core business activities.
    • Capital costs (e.g.,computers, office equipment and office space).
    • Membership fees.
    • Promotional products, product samples, giveaway items (pens, mugs, umbrellas, tote bags, t-shirts, etc.).
    • Company branded apparel that is not specific to the trade event or the targeted market (swag).
    • The cost of developing core marketing and promotional material that supports your company’s operations, including creating a website or software development expenses.
    • Website application, maintenance and hosting fees.
    • Office supplies.
    • Professional development costs.
    • Costs associated with securing intellectual property rights and related activities.
    • QA testing of physical product.
    • Consultants (business, tax, legal) and retainer fees.
    • Travel/accommodation expenses within Canada.
    • Gifts, entertainment and hospitality (e.g., meals and beverages for business contacts, including bar tabs).
    • Expenses relating to lobbying, public relations, policy development and influence.
    • Value-added taxes, goods and services taxes, harmonized sales tax or any refundable portion of taxes or other items for which a refund or rebate is available.
    • Carbon taxes/credits.
    • Expenses paid for with bonus points earned from various programs, or other barter arrangements.

    Get in touch!

    For more information or if you have any questions regarding the Scale From Home program, please read our FAQ or contact For updates, follow us on Twitter @ctn_rtc or contact to learn more!